sevenfold studio
New York City Department of Transportation
Willis Avenue Bridge Brochure
services:
visual composition
data synthesis
The New York City DOT needed a clear and informative booklet describing the replacement of the Willis Avenue Bridge. This brochure was intended to help NYC commuters plan their trip into and out of the city. It incorporated photo images, renderings and maps as aids to informing the public. A two page chart describes the phases of the project, and the expected duration of each phase.
The Sevenfold Studio's design was creative and clear. Alex's responsiveness to me and the NYC Department of Transportation’s requests was consistently prompt and thorough. It was a pleasure to work with Alex and I hope I have the opportunity to do so again.

— Martha Holstein, Principal,
Strategic Urban Solutions Inc.

The Federal Reserve Bank of New York
The Fed Magazine
services:
visual composition
The Federal Reserve Bank of New York wanted to redesign their internal publication. This involved creating different layouts for the departments, features and columns to help the readers to easily navigate through the magazine. At the same time, the use of recurring visual elements helped to give the piece an overall coherence.

Phillies Bridge Farm Project
Organization Website
services:
visual composition
functionality
As President of the Board of Directors of this Hudson Valley CSA farm, Sally Vasse wanted not only to retain the farm's current shareholders, but to attract new shareholders. Sally wanted the website to reflect the values of the farm and community. She wanted more than just another readymade template. The appearance, functionality and visual hierarchy of the farm's new website was custom designed to optimize the site visitor's experience.
Our farm needed to connect more actively with the wider community for all of the aspects of our mission. Setting up a website has been a learning process for us, and the education that Alex provided throughout this process has been invaluable. Now that the website has been launched, Alex continues to be very helpful to our staff whenever something needs to be edited, added, or changed. The way he continues to support our farm's efforts is greatly appreciated. We highly recommend Alex Canelos and The Sevenfold Studio to other groups with similar needs.

— Sally Vasse, President,
Board of Directors of Phillies Bridge Farm Project

R.D.Chin
Feng Shui Architect
Business Website
services:
visual composition
functionality
R.D. Chin was ready to invest in a site that would increase his client base. This included adding an event calendar, creating dynamic image galleries & videos, setting up a contact form, and programming a custom navigational system. R.D. has a passion for what he does, and the visual compositions of the web pages reflect his complex character.
I highly recommend working with Alex Canelos of Sevenfold Studio in creating or updating your website! He is very knowledgeable in the technical practicalities, and as a creative artist and designer. Working with Alex was truly an organic process which resulted in a lively, interactive and colorful website. It is a pleasure to work with him and I look forward to our continuing collaboration.

— RD Chin, Feng Shui Architect, NYC

Annie Finch
Poet & Performer
Business Website
services:
visual composition
functionality
Annie Finch is a multifaceted author, teacher and speaker. She needed a website that would present her work and her services through many different channels. Her site is a work-in-progress, and it's designed to adapt to her changing needs. In addition to the overall website design The Sevenfold Studio created the icon that serves as the link to, and logo for, Annie's poetry teaching website.
La Tasha A. Brown Ph.D.
Academic Website
services:
visual composition
functionality
Ms. Brown was looking for a website to present her academic achievements in the field of Cultural Studies. She provided the text and images for the site, and we discussed the qualities that she wanted the pages to convey. The Sevenfold Studio "translated" these verbal qualities into visual terms. The result is a series of web pages that communicate in multiple ways.
I am extremely pleased with the overall experience of working with Alex Canelos at The Sevenfold Studio. Alex went above and beyond, working with me to get my website exactly the way I wanted it. I would absolutely recommend The Sevenfold Studio and Alex Canelos to friends and business associates looking for a website design company.

— La Tasha Brown, Professor,
State University of New York at New Paltz

The GIST Cancer Journal
Educational Website
services:
functionality
GUP Associates developed the overall visual design for this site. They needed a site that would display well on either a desktop computer or a mobile phone. The Sevenfold Studio developed a custom, responsive site that consisted of two carefully designed layouts. Rather than thinking of responsive design as a reliance on a formula that automatically arranges the visual elements to fit on a smart phone, a second visual composition was tailor-made to display well on small screens.
Working with Alex was great. We didn’t need a large site, and it was based on an existing printed medical journal. Alex was able to see a few things I didn’t that would make the overall experience better for the viewer. And having a viewer experience that’s pleasurable is paramount in designing for the web. I highly recommend Alex for any web-related work.

— Michael McClain, Design Director, GUPA

RopesCourseWarehouse.com
Ecommerce Website
services:
visual composition
functionality
The Home page for RopesCourseWarehouse.com needed to display a large number of products, site navigation tools, and images. The composition had to meet the requirement of communicating that the company offers a large selection of products, but had to do so without either crowding the visual elements, or losing the overall organization of these elements.
Alex understands that the visual aspects of a site contribute to the viewer’s experience. He implemented text, images, graphic elements and a very large database into our site, maintaining the look and easy navigation we wanted. Alex is a pleasure to work with and his expertise will be utilized again.

— Gina Donovan, Marketing Director, RopesCourseWarehouse.com

Ulster County Schools
Promotional Booklet
services:
visual composition
The idea for this booklet was to highlight the distinguishing qualities of each of the school districts in Ulster County, New York. The school districts then used the booklet to promote the many public schools in this part of the country. The design itself included a series of simplified maps indicating the geographic location of the different districts, and tables providing statistical information.
I'm always able to rely on The Sevenfold Studio to provide superior, high quality services.

— Holly Brooker, Director of Community Relations, Ulster County BOCES

Theatre de l'Ange Fou
Poster
services:
visual composition
This experimental theater company is also a school for what is called "corporeal mime". The idea behind this school is that physical movement can effectively communicate human ideas and emotions. This was a proposal for a poster that supports this company's ideal. It uses a very simple composition to communicate a particular movement.